As the world adjusts to a new normal, utilities continue to deal with the impact of COVID-19. These unprecedented times provide utilities a unique opportunity to build stronger relationships with customers.
Proactive communications can ease the stress for both utilities and customers while increasing customer satisfaction and cost-effectiveness. Utilities can help customers understand their rate and payment options, direct them to assistance programs and educate them on low-cost ways to save.
This presentation will cover proven strategies utilities are using and how they are reaping the rewards of having a digital communication plan in place in response to the COVID-19 crisis.
Our agenda includes:
- Current State of Affairs
- Preferred Communications Channels
- Nurturing the relationship with Automation
- Self-service & Education
- New Frontier in Field Audits
Brenda Guthrie serves utilities in the Southeast and parts of the Midwest to provide customer engagement solutions that align with utility goals.She has a strong bias for action, a drive to deliver results, and a passion for creating lasting partnerships.
Current utility initiatives keeping her busy are: rate transformation, encouraging customer self-service, customer satisfaction, and energy education.
Brenda has been residing in Atlanta for 7 years and has a degree in International Business from the University of Dayton.
Karen Morris manages Apogee’s marketing resources service as well as Apogee’s own corporate marketing efforts.
For the past 20 years, she’s worked closely with hundreds of utilities across the country to help them better market their programs, improve brand perception and develop digital strategies.
She brings timely and informative webinars to energy professionals through Apogee Institute as well.
For More Information:
Who Should Attend?
- Open to all Florida municipal utility employees and staff of FMEA member cities
- No cost as a benefit to our members (please register to receive meeting details)
- Meeting details will be emailed to you directly after registration